
terrarossa insights
Our Thriving Communities Model
We believe in the power of thriving communities and the critical role they play in empowering people and shaping the future. In an effort to establish a benchmarked mechanism for understanding the nature and impact of regional vitality, we developed the TerraRossa Thriving Communities Model (TCM), a measurements-based framework for evaluating and developing a community’s capacity for meeting the needs and furthering the interests of its people.
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Our AI-powered model includes a total of 11 factors and indexes, with trends and forecasts across more than 60 indicators. Regular updates and key insights provide analysts and decision makers with the information they need to identify risks, explore opportunities and cultivate the conditions for promoting thriving communities.
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In practice, we use the TCM as an analytical framework for evaluating markets and establishing a common foundation of understanding for the critical stakeholder conversations that are required to explore opportunities and solve for some of the most complex challenges facing our people.

Economic Modeling
The future is uncertain, and the pace of change is increasing. Faced with unprecedented challenges and opportunities, decision-makers are increasingly looking to model and evaluate a range of alternatives and consider the potential short- and long-term impact of their options.
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We use a combination of scenario planning and economic modeling to explore alternatives, identify opportunities and quantify potential risks. When applied in tandem with our Thriving Communities Model, we are capable of not only providing a perspective on the potential efficacy of alternate strategies but also a means for evaluating the likely impact on relevant markets.
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Our goal is to provide evidence-based guidance that accounts for the distinctive nature of every market and situation, providing leaders with actionable insights and practical solutions for meeting their strategic and operational objectives.
Stakeholder
Engagement
The most complex challenges and opportunities can also be those with the highest stakes. The work often requires framing critical questions, evaluating alternatives and co-creating solutions in a multi-stakeholder environment.
The goal is to ensure that the perspectives of those closest to the work are accounted for in the strategy-making and implementation planning efforts. It's not enough to simply communicate and inform; the goal is to bring those with the greatest potential impact on the strategy in practice into the process early, encouraging active participation and collaborative authorship.
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From cross-functional teams to interagency collaborations, we create the conditions and facilitate the critical dialogues that lead to breakthrough solutions.
Design Research
Our team has worked with some of the largest and most recognized companies in the world, leading design research in support of product development, service design and system improvement. Our work is human-centered and data-informed.
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With backgrounds in anthropology, psychology and experience design, our researchers bring a unique perspective to the work of uncovering the novel and actionable insights required to unlock latent value and develop breakthrough solutions.